Danby To Dealers: hhgregg’s Pain Is Independents’ Gain

Offers a common-sense guide to grabbing gregg’s market share
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Offers a common-sense guide to grabbing gregg’s market share
Don’t get Jim Estill wrong.

Don’t get Jim Estill wrong.

The CEO of compact appliance resource Danby finds no joy in hhgregg’s dissolution. But that’s not to say you should look a gift horse in the mouth either.

Just as others have implored (see Nationwide Siphoning hhgregg Shoppers), Estill argues that the company’s pain can be independent dealers’ gain — if they step up and take advantage of this billion-dollar opportunity.

To help guide them through the art of the share grab, the majap vendor has compiled a white paper called “How To Profit From the Failure of hhgregg,” which contains a checklist of common-sense suggestions. Among them:

* honor hhgregg receipts and promotions;

* hire from hhgregg’s incredibly rich, and available, talent pool;

* generate traffic with roadside displays, wine-and-cheese events, and in-store contests and exclusives;

* make sure your display models are looking their best; and

* engage your customers through social media.

“hhgregg customers still have to shop somewhere,” Estill said. “This is a time of great opportunity [and] those who have a plan and focus will benefit even more.”

Founded in 1947, Danby is a leading manufacturer and distributor of microwave ovens, ACs, dehumidifiers, and compact refrigerators and freezers.

To obtain a copy of the white paper and/or a companion guide on 11 job-securing strategies for hhgregg’s out-of-work employees, contact Estill’s assistant Cherie Bauman at cbauman@danby.com.


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