Don’t get Jim Estill wrong.
The CEO of compact appliance resource Danby finds no joy in hhgregg’s dissolution. But that’s not to say you should look a gift horse in the mouth either.
Just as others have implored (see Nationwide Siphoning hhgregg Shoppers), Estill argues that the company’s pain can be independent dealers’ gain — if they step up and take advantage of this billion-dollar opportunity.
To help guide them through the art of the share grab, the majap vendor has compiled a white paper called “How To Profit From the Failure of hhgregg,” which contains a checklist of common-sense suggestions. Among them:
* honor hhgregg receipts and promotions;
* hire from hhgregg’s incredibly rich, and available, talent pool;
* generate traffic with roadside displays, wine-and-cheese events, and in-store contests and exclusives;
* make sure your display models are looking their best; and
* engage your customers through social media.
“hhgregg customers still have to shop somewhere,” Estill said. “This is a time of great opportunity [and] those who have a plan and focus will benefit even more.”
Founded in 1947, Danby is a leading manufacturer and distributor of microwave ovens, ACs, dehumidifiers, and compact refrigerators and freezers.
To obtain a copy of the white paper and/or a companion guide on 11 job-securing strategies for hhgregg’s out-of-work employees, contact Estill’s assistant Cherie Bauman at [email protected].