If Adobe Analytics’ instincts are correct, today may yield the biggest one-day sales haul by online retailers in U.S. shopping history.
According to the business unit, which tracks over 1 trillion customer visits and some 55 million SKUs in real time at 80 of the top 100 U.S. e-tailers, online sales are expected to rocket 18.3 percent today over last year, and hit a record $7.8 billion in revenue.
The tally already reached $531 million by 10:00 a.m. ET, Adobe reported, reinforcing its full-day projection.
By comparison, online sales spiked 23.6 percent on Black Friday (Nov. 23), to $6.2 billion, and were up a whopping 27.9 percent on Thanksgiving, to $3.7 billion. But both days’ takes trailed Cyber Monday’s expected haul.
Besides double-digit growth, the holiday weekend also showed an “outsized” shift to mobile shopping, Adobe reported. On Black Friday alone, over one-third (33.5 percent) of online sales were made via smartphone, up from 29.1 percent last year, with dollar volume billowing from $1.4 billion to $2.1 billion year over year.
To be sure, retailers are providing plenty of promotional ammunition to help hit today’s projected sales record. At Best Buy, online (and in-store) shoppers will find TCL’s 65-inch R615 6-Series Roku 4K Ultra HD TV with HDR for $800, a savings of $170.
For Amazon, Cyber Monday brings a 55-inch Polaroid A55UM7S 4K UHD TV for $200, a $300 savings; Sony’s XBR55X900F 4K LED TV, selling for $200 less at $1,098; and $50 off the regular price of a 24-inch Insignia 720p Fire TV, a joint effort with Best Buy, that’s available today for $100.
And at Walmart.com, which this year features a very Amazon-like Deals Hub, top tech promotions include $202 off Samsung’s 58-inch UN58MU6070 4K UHD TV, for $448, and a $200 savings on an MSI GV62 8RE-061 15.6-inch gaming laptop with Intel i5-8300 processor and NVIDIA GeForce GTX 1060 graphics card, for $799.