Capitol Extolling Light Commercial Market At CEDIA

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Capitol, a CE distributor for residential systems, light commercial contractors, retailers and premium incentive resellers, is urging attendees at this week’s CEDIA Expo to expand into the light commercial marketplace.

“Throughout all the market changes, light commercial has maintained steady growth in recent years, with a strong emphasis on opportunities in A/V conferencing, digital signage and architectural audio,” said Jeff Kussard, Capitol’s strategic development director.

“Without belaboring the point, the residential market will continue to be a challenge for residential pros who previously specialized in new housing starts, which is precisely why Capitol has been and will continue to be bullish about helping our customers intensify their business in the light commercial channel,” Kussard said.

Capitol said its 2011 CEDIA Expo booth is dedicating ample real estate to products that are geared to both the residential and light commercial markets, with an emphasis on technologies that solve installation challenges on a variety of projects. Included in the mix are products that represent the cutting edge in business communications technologies supporting VoIP and HD video conferencing, security, sound masking, networking, digital signage and more.

Capitol is playing a prominent role in the CEDIA education program as well, with four courses that are designed to help residential specialists make a smooth and profitable transition into light commercial. Taught by industry veteran and certified CEDIA instructor Mike Marko, all four of Capitol’s CEDIA courses carry a CEU credit value of 0.75, and Capitol will award a free Toshiba Thrive tablet PC to one lucky attendee. Included will be courses on IP Network Cameras and Surveillance (Sept. 9, 10 a.m. to 11:30 a.m., CEU Value: 0.75), Digital Signage and Video Conferencing (Sept. 9, 12 p.m. to 1:30 p.m., CEU Value: 0.75), Commercial Audio and 70 Volt Systems (Sept. 9, 2:00 p.m. to 3:30 p.m., CEU Value: 0.75), and Phone Systems–Digital and IP Based (Sept. 9, 4:00 p.m. to 5:30 p.m., CEU Value: 0.75).

Kussard added that far from being a momentary diversion until the residential market rebounds to pre-2008 levels, the move toward light commercial is a necessary and permanent measure for any residential specialist who plans to remain profitable in the coming years.


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