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BLAUPUNKT Announces North American Partner Licensing Opportunity

Benefits include new marketing strategy and dedicated Business Developer Manager, Guenael Bourtembourg

image credit: (BLAUPUNKT)

After seeing 50% global partner growth in the past 3 years, consumer electronics, car multimedia, and related consumer lifestyle products brand BLAUPUNKT has announced further expansion of its 40+ global licensees with a new licensing opportunity for a North American partner, including a dedicated Business Development Manager, Guenael Bourtembourg.

“During and after difficult times, brand licensing is a viable offer to increase revenue and profit without dramatic changes to ongoing strategies,” Andrzej Cebrat, Managing Director of GIP Development said in a statement. “Because BLAUPUNKT Brand Licensing is an individual and tailor-made business proposal, we are interested in partners looking for growth potential and market differentiation.”

As a well-known brand in automotive, electronics, lawn and garden, power tool and e-mobility industries, BLAUPUNKT’s North American licensee will have the opportunity to leverage decades of brand recognition and a growing interest within the US automotive and electronics markets, plus Bourtembourg’s decade of consumer electronics experience.

Tapping into BLAUPUNKT’s sourcing, marketing, and production, licensees have reported significant reductions in risk and expenses. As retail and e-commerce continue to change rapidly due to COVID’s impact and new consumer behavior, a customized brand licensing agreement may provide the agility, and efficiency companies seek.


BLAUPUNKT is a German brand for consumer electronics, car multimedia, and related consumer lifestyle products. Founded in Berlin in 1924 as the “Ideal” company, BLAUPUNKT gained notoriety through the internal test label for headphones – the blue dot. This quality feature became a trademark, and in 1938 also the company name.

Today, the brand is being developed by GIP Development SARL as part of a licensing program launched in 2009. More than 40 licensees around the world distribute BLAUPUNKT products in more than 90 countries on all continents and in a large variety of categories, including Audio, Television, Car Multimedia, Mobile Phones, E-Mobility, Home Appliances, Security Systems, Cleaning Robots, Air Conditioning, E-Mobility, and many more.

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