Azione Enhances Website - Twice

Azione Enhances Website

Mobile compatibility a key consideration
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Chester Springs, Pa. – Azione Unlimited (AU), the buying and educational group for integrators and custom retailers, has updated its website with new features for current and potential members.

Chester Springs, Pa. – Azione Unlimited (AU), the buying and educational group for integrators and custom retailers, has updated its website with new features for current and potential members.

Dealer members can now receive real-time sales reports from vendor members, featuring up-to-the-minute updates on discounts, rebates, program goals and overall business.

Other benefits include around-the-clock access to vendor programs, pricing lists, dealer applications, promotions, replays of monthly webinars, and a “Dealer Dialogue Blog” that will allow dealers to connect and support each other, AU said.

Meanwhile, the revamped site also provides potential members with a succinct view of the group’s goals, vendor line up, group conferences and other activities, plus vendor features and product highlights aimed at giving vendor members additional exposure to current and future members.

“As Azione Unlimited continues to grow and become a leader in the industry, we need a site which reflects who we are and communicates a clear message about the benefits of our group,” said president/founder Richard Glikes. “This website is a home run.”

The site was designed by Wayne, Pa.-based 23K Studios, a marketing and advertising agency that has also served such brands as Sony, Elite, Pioneer, Sharp, Seura and Savant.

“With the amount of mobile devices being used for primary computing, responsive design was a key consideration in developing an overall user experience that puts everything a dealer might need at their fingertips in an engaging manner,” said Tom King, the agency’s chief creative officer.  “Find what you need on the device that you use, and make it deceptively simple.” 

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