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Amazon’s Cyber Week Begins On Saturday

Cyber Monday is shaping up to be a battle royale for digital dominance, and Amazon is not about to cede any ground.

The world’s largest retailer, at least by market cap, has tipped its Cyber Week hand, and the game plan calls for more, and earlier, deals.

As the lines between the holiday selling season’s various inflection points continue to blur into one long, drawn out Black November, Amazon is looking to capture this weekend’s shopping momentum by kicking off its Cyber Week sales on Saturday.

The eight-day event will feature thousands of instant “Lightning Deals,” the online equivalent of Kmart’s Blue Light Specials. But in recognition of what has become the busiest day of the year for the e-tailer, Amazon said it is reserving 10 special “Deals of the Day” for Cyber Monday itself.

The flash sales will feature a healthy helping of Amazon devices and other tech deals, including:

*Amazon Echo, $149;

*Kindle Paperwhite, $100;

*$30 off Kindle and Kindle for Kids bundles;

*Fire tablet, $35

*Fire Kids Edition, $85

*$25 off Amazon Fire TV

*a 60-inch LG Electronics 1080p TV for under $700;

*a “top-selling” 48-inch 4K TV home theater bundle for under $600 (likely Samsung);

*Vizio’s 54-inch 5.1 home theater sound bar for less than $300;

*$200 off an Intel-powered Lenovo 2-in-1 laptop, and;

*$40 off a Motorola Moto 360 smartwatch, and;

*$35 off a Sony SmartBand 2

Amazon similarly began its Black Friday run-up with an Eight Days of Deals promotion that paid off with a 12 percent increase in U.S. traffic on Nov. 22, over the three prior Sundays. According to digital analytics firm SimilarWeb, the e-tailer also saw an 8 percent increase in time spent on site by visitors; a 4 percent increase of pages per visit; and a 16 percent rise in total pageviews through its early strike for customers.

Amazon has even higher hopes for Cyber Monday, which broke company records last year with a worldwide average order rate of 500 items per second.

Source: SimilarWeb