Amazon has opened a new brick-and-mortar store in New York that sells products rated highly on its website.
The store, named Amazon 4-star, will only sell products rated 4 stars and above, the e-tailer said, or those that are new and/or trending on Amazon.com. Digital price tags will display two prices — Prime and list — as well as average star rating and the total number of reviews. Non-Prime members will be able to sign up for a free 30-day trial in the store.
Some products are organized as part of a special collection, such as “Trending Around NYC,” “Most-Wished-For” or “Frequently Bought Together.”
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Initial categories will include consumer electronics, kitchen, home, toys, books and games.
Click through to see photos of the store, located on Spring Street in New York’s SoHo district.
Amazon 4-star is located in New York’s SoHo district.
The store will feature interactive displays for many products, including, of course, its Alexa-powered smart-home devices.
The checkout area
Product reviews are prominently displayed.
Every product has a digital price tag.
Some products will be grouped as collections, such as “Trending Around NYC.”
The “New and Trending” toys section
The Home and Kitchen section
