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Amazon Opens 4-Star Store In New York

Will sell products for both Prime and list prices

Amazon has opened a new brick-and-mortar store in New York that sells products rated highly on its website.

The store, named Amazon 4-star, will only sell products rated 4 stars and above, the e-tailer said, or those that are new and/or trending on Digital price tags will display two prices — Prime and list — as well as average star rating and the total number of reviews. Non-Prime members will be able to sign up for a free 30-day trial in the store.

Some products are organized as part of a special collection, such as “Trending Around NYC,” “Most-Wished-For” or “Frequently Bought Together.”

See also: Amazon Dons A White Glove For TVs & Appliances

Initial categories will include consumer electronics, kitchen, home, toys, books and games.

Click through to see photos of the store, located on Spring Street in New York’s SoHo district.