ComScore: Apple, iOS Gain U.S. Smartphone Share In May - Twice

ComScore: Apple, iOS Gain U.S. Smartphone Share In May

Samsung share up less than Apple’s; Android share slips
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Reston, Va. – Apple remained the top smartphone brand used by U.S. wireless subscribers for the three months ending in May, followed by Samsung, yet Android remained on top as the leading smartphone OS among the installed base of U.S. smartphones, comScore reported.

ComScore also found that Apple’s smartphone share rose faster on a sequential and year-over-year basis than Samsung’s smartphone share. Android’s share, however, slipped in both periods.

For the three months ending in May, Apple enjoyed 43.5 percent smartphone market share, followed by Samsung with 28.7 percent, while Android enjoyed a 52.1 percent OS share compared to 43.5 percent for Apple’s iOS.

Brand share changes: Apple’s smartphone share rose 1.8 percentage points on a sequential basis from the three months ending February, while Samsung’s share rose only 0.1 percentage point. The share held by number three LG slipped 0.1 percentage point to 8.2 percent, while fourth-ranked Motorola saw its share slide 0.2 percentage points to 4.9 percent. Fifth-place HTC fell 0.3 points to 3.5 percent.

On a rough year-over-year basis, Apple’s smartphone share rose from 41.4 percent for the three months ending April 2014 to 43.5 percent for the three months ending May 2015. Samsung’s year-over-year share rose more slowly, jumping from 27.7 percent to 28.7 percent. LG’s share was also up, growing from 6.5 percent to 8.2 percent, but Motorola’s share fell from 6.3 percent to 4.9 percent, and HTC’s share fell from 5.3 percent to 3.5 percent.

OS share changes: Among current wireless subscribers, Apple’s iOS share rose on a sequential basis by 1.8 percentage points to 43.5 percent in May compared to February, while Android’s share slipped 0.7 percentage points to 52.1 percent. On a rough year-over-year basis, Apple’s iOS share rose from 41.4 percent for the three months ending April 2014 to 43.5 percent for the three months ending May 2015. Android’s year-over-year share slipped from 52.5 percent to 52.1 percent.

ComScore found that 189.7 million people ages 13 and up owned a smartphone in May, accounting for 76.8 percent of cellphones in use.

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