BUENA PARK, CALIF. — Yamaha Electronics expanded its recent entry into the in-ear headphones market last week with the introduction of two new models.
Although Yamaha has been selling headphones for years, its previous overear models were geared toward musicians and sound engineers. The EPH- 20 and EPH-50, which join the EPH-30 introduced late last year, are targeted toward teens and audiophiles alike.
“We did not enter the market until we were confident that our exacting manufacturing, design and quality requirements could be met for an ‘in-ear’ model. Our headphones had to outperform all other models on the market in their price range, and provide the exceptional acoustic performance that is expected from Yamaha,” a spokesperson told TWICE.
The EPH-20 ($29.95 suggested retail) are meant for “teens who need to own at least a couple of different earphone colors,” Yamaha said. They are offered in five colors: black, hot pink, indigo blue, lime green and red berry brown.
The EPH-50 ($99.95) are designed for audiophiles, the company said, and feature a larger audio driver and a ¼- inch plug adapter; they come in black or white. Both the EPH-20 and EPH-50 are scheduled to be available this month at retailers including Amazon, Fry’s and Guitar Center. Further technical specs weren’t provided at press time.
The EPH-30 were introduced in late 2009 and retail for a suggested $49.95. They feature 9mm dynamic drivers and also come in black and white. Three sizes of ear buds are included. Frequency range is listed at 20Hz to 21,000Hz.
When asked if other in-ear models were planned, a spokesperson said, “No new launches are imminent, but stay tuned.”