Withings expanded its selection of activity-tracking watches to three with the launch of the $169 Activité Steel, which joins the $149 Activité Pop and $450 Activité.
The Steel, available exclusively in the Withings online store, offers all of the same features as the Pop and Activité, but the new model is positioned as merging “tasteful, high-end luxury feel” of the top model with the “fun, versatility and value price point” of the Pop.
The watch meets the “growing demand from health-conscious people who are not willing to compromise their style,” added CEO Cedric Hutchings.
The Pop features a silicon strap, mineral-glass dial cover, and choice of four colors for the band, watch face, and color-coated stainless-steel case. The Activité Steel steps up to a stainless-steel silver case, chrome hands, and black band and face. It retains the silicon strap.
The top-end Activité Steel features Swiss-made stainless-steel silver case, Swiss-made scratchproof sapphire glass, and French calf-leather band. A brown band is paired with a white face, and a black band is paired with a black face.
All three watches have sensors to track walking, running, swimming and sleeping. Metrics include steps taken, calories burned and distance traveled. The watches automatically detect activities such as running and swimming and transition to monitor sleep when worn at night. They’re water-resistant to 50 meters.
An analog subdial on all three watches tracks the percentage of daily activity goal achieved. Goals are set within the free Withings Health Mate App for iOS and Android devices, which grab data from the watches via Bluetooth LE.
They also feature a silent vibrating alarm and operation off a CR2025 watch battery for up to eight months.
The Health Mate acts like a personal coach to track and motivate users to achieve activity goals. It also includes food-log capabilities via integration with MyFitnessPal. The app also includes an interactive leader board and smart reminders.
The three watches lack the heart-rate monitor and elevation racking of the $99 Pulse O2 fitness band, which charges via USB.