Why New Apple TV Falls Short Of Expectations

Upgrades Include Siri, app downloads but not 4K
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Upgrades Include Siri, app downloads but not 4K
Apple TV

When the fourth-generation Apple TV hits the market in late October, many of the complaints about the current product will be answered, but questions remain if the Apple logo is enough to fight back against agile competitors.

On the plus side, the new product will be powered by a new 64-bit processor using a new tvOS operating system that will offer Siri voice navigation. And the new Apple TV will include an app store from which users select a wide variety of streaming audio and video services and games. But this is a functionality already offered by game consoles, Android TV, and streaming service products such as Roku and Amazon Fire TV.

For a closer look at the new Apple TV, see this story in TWICE sister publication Residential Systems.


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