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LG Launches OLED B4 4K TV Series

New series features self-lit pixels, the new Alpha 8 processor, and third-party device support

LG Electronics USA has launched its LG OLED B4 4K TV line, featuring self-lit pixels, Alpha 8 processor, and an upgraded webOS platform. Featuring Dolby Vision and Dolby Atmos for immersive sound and visuals, the OLED B4 Series is available in 55-,65-,and 77-inch sizes.

LG’s new Alpha 8 processor utilizes AI to automatically adjust to ideal picture settings based on the content being watched. A .1ms response time and refresh rate of 120Hz means the OLED B4 Series can support high-speed gaming, supported by NVIDIA G-Sync, AMD FreeSync Premium and VRR. Users can control all of their devices from four HDMI 2.1 inputs with the LG Game Dashboard and Game Optimizer.

Built-in support for Amazon Alexa, Apple AirPlay 2, HomeKit, Chromecast, and many others makes interconnecting devices to the B4 simple. Consumers can even control their TV with their Google Assistant device and discover premium entertainment via an internet connection. WOW Orchestra integration enables the OLED B4 Series to connect with LG soundbars to create an immersive audio experience.

The LG OLED B4 Series is available now, starting at $1,699.


See also: Four HDMI 2.1 Inputs Should Be The Standard For 2025 TVs Thanks To This New Chip