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T-Mobile Rolls Out ‘Un-Carrier For Business’

New York — T-Mobile is taking its “un-carrier” approach to wireless service to the enterprise side.

The company’s new “Un-carrier for Business” service, announced at a press event here, promises “100 percent transparent pricing, guaranteed best rates, business family discounts, and more — for businesses of every shape and size,” said John Legere, president and CEO of T-Mobile.

“We’re going to do for businesses, what we’ve already been doing for consumers,” said Legere. “Eliminate pain points and force change. The majority of U.S. businesses — a full 99.7 percent — have less than 500 employees and don’t have the money or resources to waste debating, negotiating and deciphering the carriers’ hidden pricing.”

Un-carrier for Business offers a per line flat rate with unlimited talk, text and 1GB of data on the company’s 4G LTE network. Businesses can choose to buy data per line or with a new pooled data option.

The starting rate is $16 per line up to 20 lines and $15 dollars per line if 21 to 1,000 lines are needed. For every line beyond 1,000 lines, the price is $10.

If more data is needed, a company can choose to add high-speed data per line or add a data pool that all employees can access. An extra 2GB of data is $10 per line; unlimited data is $30 per line. Data for a tablet or mobile hotspot can be added for $10 per line.

The pooled data option offers three levels of pricing: $4.75/GB (100GB minimum); $4.50/GB (500GB minimum) or $4.25/GB (1TB minimum). Legere promised no overage or access fees on the pooled data plans. “The carriers’ shared data schemes hit you up with overage penalties of 200 percent to 432 percent of your original rate whenever you need more data,” he said. “With our new pooled data option, you’ll never pay more than your original rate when you need more. And, unlike the carriers, we’ll never charge you ‘access fees’ when you add lines, just to get at data you’ve already bought.”

In addition, through a partnership with GoDaddy and Microsoft, T-Mobile is offering business customers a free dot-com mobile-optimized site from GoDaddy and a free domain-based email account powered by Microsoft Office 365.

“We’re not just setting up your business with wireless — we’re setting you up to do business,” said Mike Sievert, T-Mobile COO. “It’s a fact that over half of U.S. consumers say they wouldn’t trust a business without a website — yet more than half of American small businesses don’t have a site. It’s a big problem for the smallest businesses, and we’re solving it.”

Business plan customers will also earn family discounts as T-Mobile will now count a company-paid line as the first line on any employee’s family plan — so employees can save up to 50 percent on a Simple Choice family plan.

“For a family with just two lines, you’re going to save $876 with us vs. AT&T and Verizon over two years,” said Legere.