Study: 3rd-Tier TV Brands Gain Shelf Share

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SAN DIEGO – In the last year, a handful of TV brands considered to fit in the “third tier” of category market share rankings have registered steady growth in retail shelf share, according to market research firm Gap Intelligence.

In fact, only seven brands managed to increase shelf share between 2013 and 2014. This included top-tier players Samsung, Vizio and Sharp, and four smaller manufacturers (some with popular licensed brands): TCL, Seiki, JVC and RCA, Gap said.

According to the findings, TCL showed the most shelfshare growth in the period, which fit within the manufacturer’s stated mission of increasing its U.S. presence in 2014, Gap observed.

Samsung, Vizio, Sharp, Seiki, TCL, JVC and RCA were the only TV brands found to have gained shelfshare positioning in the last year. All others either maintained or lost share between 2013 and 2014, according to Gap’s retail and dot-com panel, which includes Best Buy, BJ’s, Costco, Fry’s Electronics, hhgregg, Kmart, Sam’s Club, Sears, Target, Walmart and the stores’ e-commerce counterparts, as well as Amazon, Cost- Central, Dell Home, Insight, MicroCenter, Newegg, PCMall, Rakuten, and TigerDirect.


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