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Sprint Prepaid Brand Sharpens Price Plans

Overland Park, Kan. – Sprint expanded its selection of Sprint-brand prepaid plans for feature phones and smartphones, reduced prices, and packed them with more 3G/4G data and unlimited talk and text.

The Sprint Prepaid brand is sold only through Sprint-brand stores, even those operated by independent retailers, whereas the company’s Boost Mobile and Virgin Mobile prepaid brands are sold through other retail outlets. Sprint-brand prepaid service was launched in 2012 as “Sprint As You Go” to provide customers in Sprint retail stores the option of a no long-term contract, no-credit check, no-commitment plan under the Sprint brand. Early this year, the program was revamped and renamed Sprint Prepaid.

Separately, the carrier added the LG G3 Vigor smartphone to its postpaid-plan selection. The device, available Sept. 19, features 5-inch 720p IPS screen, Wi-Fi calling, and Sprint Spark tri-band LTE technology. Under the Sprint Easy Pay plan for purchasing unsubsidized phones, the Vigor will cost $0 down (plus tax) with 24 monthly payments of $13 for a total of $312.

With its new Sprint Prepaid plans, the carrier offers three plans for smartphones, up from two. The new $35 plan offers unlimited talk, text and 1GB data. The $45 plan steps up to 3GB of data, and the $55 plan offers 6GB of data. With all plans, video streaming might be limited to 3G, the company said.

In contrast, Sprint’s previous two smartphone prepaid plans cost $40 and $60, and the $40 plan provided Wi-Fi data while the $60 plan offered only 2.5GB of data.In addition, the $35 plan offered 500 minutes of talk, and only the $50 plan offered unlimited talk and text.

Sprint’s Boost and Virgin prepaid brands also offer three price tiers. Boost is sold through Boost-brand stores, and Virgin is sold through a variety of retailers, including wireless specialty stores, Best Buy, RadioShack, Walgreens, Target and Kmart.

Sprint Prepaid Group, led by president Dow Draper, includes Assurance Wireless, Boost Mobile, Sprint Prepaid and Virgin Mobile USA, including Virgin subbrands Broadband2Go, PayLo and Virgin Mobile Custom.

For its postpaid plans, Sprint is adding the LG Vigor, which offers many of the features of LG’s flagship G3. The new phone features Android 4.4.2, 1.2GHz quad-core processor, mobile hot spot capability supporting up to eight Wi-Fi-enabled devices simultaneously, and HD Voice, which almost eliminates background noise and enhance sound quality is on a call between two Sprint HD Voice-enabled devices on upgraded areas of the Sprint network, the company said.

Other features include 1GB RAM, 8GB memory, 32GB MicroSD slot and 2,540mAh removable lithium-ion battery said to deliver up to 23 hours of talk time.

The Vigor also offers Wi-Fi 802.11 a/b/g/n and LG Gate, an enterprise-level security and remote-management package of features. Other features include Knock Code, which lets users unlock the device with a personalized “knock” pattern on the screen. Knock On lets users double tap the screen to put the phone to sleep or wake it up. Smart Cleaning frees up space by deleting temporary files and removing infrequently used apps. Smart Keyboard allows for a customized keyboard or keypad position for one-handed access. QSlide Function overlays up to two windows with adjustable sizing and transparency on the primary screen for multitasking. QuickMemo+ lets users write or draw on any screen and write memos. And the power and volume keys are on back.

 Previously, Sprint gave out an incorrect amount for the monthly payments and inadvertently said its new prepaid plans would not be available for feature phones.