Sony recently announced the next round in price cuts to its television lines heading into the critical holiday selling season.
According to a list released by a Sony spokesman, prices were reduced on six Bravia 1,080p LCD TV models, including two XBR3 models — the KDL-46XBR3, drops $500 to a $4,099 suggested retail and the KDL-40XBR3 drops $400 to $3,399. Also included were two XBR2 models, the KDL-46XBR2, which drops $500 to $3,799, and the KDL-40XBR2, which drops $400 to $3,099. Other 1,080p models seeing price changes are the KDL-46V2500, which drops $300 to $3,499, and the KDL-40V2500, which drops $500 to $2,499.
Two 768p Bravia models also received price cuts. These include the KDL-46S2010, which drops $500 to $2,799 and the KDL-40S2010, which drops $500 to $1,999.
In rear-projection TV, Sony cut pricing on five SXRD models.
The SXRD models seeing cuts include the KDS-R70XBR2, which drops $1,000 to a $5,999 suggested retail, and the KDS-R60XBR2, which drops $500 to $3,799. The KDS-60A2000 drops $200 to $3,299, while the KDS-55A2000 drops $200 to $2,799 and the KDS-50A2000 drops $100 to $2,399.
Pricing on Sony’s SXRD front projectors and LCD rear-projection sets was unchanged.