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Sony’s New Flagship Xperia 1 III Smartphone Ships August 19 In U.S.

Pre-sales start July 1st

Sony Xperia1 III (image credit: Sony Electronics)

Sony Electronics announced its new flagship smartphone, Xperia 1 III, is available for pre-sales starting July 1, 2021 and will ship to customers August 19, 2021, unlocked, from Sony authorized retailers at a suggested retail price of $1,299.99 USD.

Orders placed by September 26, 2021 will receive the WF-1000XM3 wireless noise cancelling earbuds (a $230.00 value) and 43,200 Call of Duty: Mobile CP Points (a $540.00 value). Xperia 1 III will be available in Frosted Black and Frosted Purple and will ship with Android™ 11. Xperia 1 III in Frosted Purple will be available exclusively on

The Xperia 1 III smartphone provides a rich collection of integrated features that connect the Xperia community with some of the most advanced technologies across Sony’s entire suite of consumer electronics products. Features include:

  • World´s first smartphone with a Variable telephoto lens paired with a Dual PD sensor
  • Real-time Eye AF, Real-time Tracking and fast, accurate continuous AF across all lenses
  • 20fps Burst Mode with low light noise reduction powered by BIONZ X™
  • Brand new AI (artificial intelligence) super resolution zoom technology
  • Updated Photography Pro feature – now equipped with ‘Basic Mode’
  • World’s first smartphone with a 4K HDR 120Hz Refresh rate display crafted from Gorilla® Glass Victus™ and an IP65/68 water resistance and protection against dust.
  • Evolved Full-stage stereo speakers, 40 percent louder than previous mode
  • New and improved Game Enhancer features – including a new audio equalizer, an optimized V.C microphone and high frame rate recording feature at up to 120fps
  • World’s first smartphone to reproduce 360 Reality Audio in the speakers, as the recording artist intended it to be heard
  • Addition of brand new 360 Spatial sound – for up-mixing stereo music into an immersive audio experience
  • 5G and Wi-Fi connectivity with the latest Qualcomm® Snapdragon™ 888 5G Mobile Platform
  • Improved battery life (4500mAh) and the ability to charge up to 50% of capacity in 30 minutes with the kitted 30W charger – in addition to a newly extended battery life of up to three years

Professional Technology from Alpha Brand Cameras

Co-developed with the engineers behind the Sony Alpha brand cameras that are renowned for their industry-leading autofocus technology. Learn more about additional advanced imaging features in the Xperia 1 III:

  • Four focal lengths in photo and video recording – 16mm, 24mm, 70mm and 105mm
  • ZEISSTM T* coating contributes to exquisite rendering and contrast by reducing reflections
  • A new AI super resolution zoom, ensuring precision is not compromised
  • Manual controls over select settings
  • Basic Mode’ feature in Photography Pro
  • The latest Optical SteadyShot™ with FlawlessEye™
Sony Xperia1 III (image credit: Sony Electronics)

Transporting Cinephiles to the Big Screen

This new flagship model is a true cinephile’s dream. Xperia 1 III features a larger than life 6.5” 21:9 CinemaWideTM 4K HDR OLED display with a 120Hz Refresh ratev. Whether on the go or in the comfort of home, users are transported into a uniquely immersive viewing experience, allowing them to lose themselves in their favorite movies or TV shows. The viewer’s entertainment experienced is further enhanced by the following features:

  • 10-bit equivalent displays (8-bit with 2-bit smoothing)
  • More contrast, color and clarity
  • BRAVIA HDR remastering technology
  • Dolby Atmos® sound tuned in collaboration with Sony Pictures Entertainment

Play to Win

Gamers can gain a key advantage with the superior upgrades in Xperia 1 III. The familiar 21:9 display transports players into the thick of the action.Thanks to a new and improved 120Hz Refresh rate display, fasting-moving objects are rendered clearly for seriously smooth gameplay. The addition of 240Hz Motion blur reduction also means the display updates at an incredible 240 times per second for blur-free with crystal clear performance. With these additional features, players can level-up their game even more than before:

  • Ability to adjust white balance
  • The new L-y raiser (low gamma raiser)
  • A 3.5mm headphone jack for impressive audio with minimal latency
  • The new Audio equalizer to control, heighten and minimize sounds
  • R.T. record (Rewind time record) automatically pre-records up to 30 seconds of game footage
  • Incorporated Heat Suppression power control (H. S. power control)
Sony Xperia1 III (image credit: Sony Electronics)

Create Movies like the Professionals

Cinematography Pro “powered by CineAlta” enables more creative choices for engaging storytelling such as dramatic 5x slow-motion in 4K HDR 120fps. In addition, Xperia 1 III offers:

  • Ability to record in 21:9 ratio at 24/25/30/60fps
  • Eight different Look color management pre-sets
  • Sony’s unique Intelligent wind filter technology
  • Various UI improvements designed specifically with movie makers in mind

Audio Playback as the Recording Artist Intended

Xperia 1 III allows listeners to immerse themselves in sound that is so authentic, it can feel like they are at a live concert or with the artist recording in a studio.

  • Three months of TIDAL Hi-Fi free for new TIDAL subscribers, including the 360 Reality Audiox experience, when they buy an Xperia 1 III
  • Full-stage stereo speakers
  • 3.5mm audio jack
  • DSEE Ultimate which enhances the quality of digital music using Sony AI technology

All the Speed you Need

The next generation of Xperia raises the bar for smartphone performance thanks to the Qualcomm® Kryo™ 680 CPU enabling up to 25 percent higher performance and Qualcomm® Adreno™ 660 GPU delivering 35 percent faster graphic rendering than the previous generation.

Sleek Design with Functionality in Mind

Xperia 1 III is crafted to be robust. The Xperia 1 III combines high-quality materials with a bold and distinctive design. When paired with compatible Sony headphones[xxiv], users can easily access the Sony | Headphones Connect app using the new Side Sense menu for swift connectivity.

For detailed product information, please visit:

Product videos on the new Xperia 1 III can be viewed HERE

See also: NPD: Nearly Two-Thirds Of Smartphone Owners Interested In Item Trackers