Skullcandy is entering the true wireless headphones market with the launch of the Push Bluetooth buds.
Priced at a $129 suggested retail, the Push feature 9.2mm drivers, Bluetooth 4.2 and six hours of playtime, with the included charging case providing an additional six. (Charging is via USB-C.) They have touch controls that will adjust volume, end and answer calls, and activate a digital assistant. Two colors are offered: teal and gray.
See also: Beyond AirPods, ‘True’ Wireless Headphones Developing Into Lucrative Market
They’re currently available exclusively through Target and Skullcandy.com through the end of this year (priced at $99.99), with distribution expanding to additional retailers beginning Jan. 15.
The company is also launching its Fearless Use Promise, which will replace a lost bud for $49.
Skullcandy is the No. 5 headphones brand based on U.S. dollar sales for the January through October 2018 period, according to The NPD Group.
1. Apple
2. Beats
3. Bose
4. Sony
5. Skullcandy
