Sears Adds CE To Web Site

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HOFFMAN ESTATES, Il. - Sears added consumer electronics, PCs and office equipment to its e-commerce assortment today, and has redesigned its website, Sears.com, to improve navigation across all of its product categories.

The nation's No. 6 CE reseller said its online electronics shop boasts the same assortment as its brick & mortar stores, which includes more than 1,100 products and 120 brands including Sony, JVC, Panasonic, Philips, Toshiba, Hitachi, Compaq and Apple.

Major CE categories include home audio, home theater, computers, office and communications, portable electronics, cameras and camcorders, car electronics and video games.

The CE section joins what Sears describes as the "largest online selection" of major appliances, plus cookware, small appliances, baby products and school uniforms, which also were added today. Sears added majaps to its online mix last year.

Ray Brown, Sears' recently named VP and general manager for home electronics and home office, noted that "E-tailing is a natural for e-products. Now our customers have a choice - bricks, clicks or a combination of both when shopping for high-tech entertainment products and equipment."

To enhance the online shopping experience, Sears.com has introduced a common shopping cart for all of its home categories, common navigation and enhanced search capabilities, including brand searches across all categories. The site also allows shoppers to view and compare up to three similar products, and online "advisers" have been added for the CE and PC/office categories.

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