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Samsung Smart TVs Add Giraffic AVA

Tel Aviv, Israel — Samsung has selected technology from Giraffic, based here, to enhance HD streaming on 2014 Samsung Smart TVs and Blu-ray players the company’s said Tuesday.

 Giraffic said it has developed Adaptive Video Accelerator (AVA) technology that “virtually eliminates re-buffering” in streaming video delivery.

The technology can be used by over-the-top (OTT) services and video-on-demand (VOD) providers for “all HTTP-based playback and rich media download.”

 Samsung and Giraffic teamed to “resolve one of the content industry’s most pressing problems, including buffering interruptions, suboptimal video resolution and inconsistent quality of service for HD video streaming.”

 The Giraffic AVA is billed as a client-side only software solution without any server-side integration. It is agnostic to the content source.

The software accelerates content that is streamed or downloaded to the device’s native video player without any further integration or implementation required by the content provider, Giraffic said.

 The company said its AVA provides a better streaming experience by analyzing throughput and maximizing TCP bandwidth utilization, intelligently managing and monitoring downloads on the device from any standard HTTP-based content source and by monitoring and shaping playback.

Giraffic said device makers and OTT providers can use its AVA to boost the video streaming performance over any Internet connection. It is supported on most popular operating systems and compatible with all HTTP-based streaming protocols including HLS, MPEG-DASH and Smooth Streaming. The technology can run on any device, including IP set-top boxes, smart TVs, smartphones and tablets.