Samsung Marks 1 Millionth TV App Download

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Samsung recently reported reaching several key milestones related to the global acceptance of its connected TV products.

The company said it recently passed the millionth TV app download globally from the Samsung Apps Smart TV Library.

The company’s 200th TV application is now live via the platform. Samsung said the milestones were achieved in less than a year after the initial launch of Samsung Apps.

The top-ranking TV maker said some of the most frequently downloaded apps to date have included movies, sports and gaming categories, including Hulu Plus, ESPN Next Level, CinemaNow and Texas Holdem.

Samsung said it has 66 percent marketshare of the U.S. connected TV market, according to The NPD Group figures, and Samsung Apps are available on more than 50 percent of its 2010 TV lineup.

Samsung said it is also the global market leader in LED TV, LCD TV and plasma TV sales, according to NPD findings.

In the U.S. alone, Samsung expects the Smart TV market to reach 6.5 million units by the end of 2010 and anticipates demand will grow to 20 million by 2012.

“The evolution of television in recent years has been astounding as consumers seek technology that enhances their viewing experience, and their lives,” said Boo-keun Yoon, Samsung visual display business president. “Integrating the traditional TV experience with applications and features like 3D bridges the gap between simply consuming programming and interacting with it. We are seeing that consumers are embracing these new experiences with their TVs.”

Going forward, Samsung said it is working closely with the developer community to bring new applications to the Samsung Apps library. Earlier this year, Samsung held several “Free the TV Developer Days” around the world, which brought together the developer community with notable leaders across the connected TV ecosystem to plot continued development plans.

At International CES, the company plans to present finalists for its recent “U.S. Free the TV Challenge,” who will showcase some of their applications at the show.


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