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Rayva Turns Up The Volume On Turnkey Home Theater At CEDIA

Call it home theater made easy.

Call it home theater made easy. 

In effort to simplify the home theater design process for both dealers and their customers, Valhalla, N.Y.-based Rayva has come up with a novel concept: pull together all the components, designs, engineering elements and pricing for 15 complete, pre-packaged rooms that can be sold neatly from the showroom floor.

Participating vendors include Origin Acoustics (cabinet speakers); Barco Residential (projectors); Stewart Filmscreen (projection screens); (voice assistant and remotes); Fortress Seating (theater seating); AudioControl (amps); and Middle Atlantic (racks).

Retails for the complete home theater packages range from $68,000-$250,000, excluding installation, and can accommodate room sizes from 12 x 16 ft. up to 18 x 23 ft. or more.

Clients can choose their home theater from an online configurator, and can demo it virtually through VR goggles or 360-degree views on a computer screen. Installation takes one day.

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 Rayva also provides dealers with local marketing support, and “a substantial discount” on showroom or model-home displays, president George Walter said.

“It’s all about simplifying the process,” he told attendees at a Friday morning CEDIA event. “We sell the entire room; it’s a collaborative effort.”