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RadioShack Opens Web-based Concept Store

RadioShack is opening a 20,000-square-foot test store that is configured as brick & mortar incarnation of the chain’s e-commerce site.

The store, called, is having a grand opening this weekend in the Denver suburb of Aurora, Colo. The “web store” carries the same 22,000 products that the company offers online, and features seven interactive Internet pods that connect consumers to the e-commerce site.

According to Lou Provost, senior VP/store operations, the concept store will cater to business owners and technology hobbyists by stocking professional-grade testing equipment, video monitoring systems, radio communications devices, computer components and more than 13,000 electronic parts and accessories.

“The store is an extension of our company’s e-commerce initiative that began last fall,” Provost said. “It leverages the power of the web while at the same time offers the convenience of an in-store experience.”

In other news, Tandy said February sales for all RadioShack stores totaled $338.2 million, up 19%, while same-store sales at company-owned locations increased 17%.

Chairman Len Roberts said sales of home satellite systems and wireless communications devices and services led the gains, although each of the chain’s “major product categories” also grew over the prior year period. Roberts anticipates “further revenue growth throughout the remainder of the year” thanks to the upcoming rollouts of its RCA and Microsoft in-store shops.

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