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Pioneer & Onkyo USA Signs Licensing Deal With Ironman, Debuts 1st Headphones

Pioneer & Onkyo USA has signed a multiyear licensing deal with Ironman, unveiling the first fruits of its partnership: athletic earphones. 

Ironman, a Wanda Sports Holdings company, operates a series of triathlons, marathons and other athletic events. The Pioneer SE-E3M Ironman Sports wired earphones feature 10mm dynamic drivers, flexible ear hooks, sweat and water resistance, and three sizes of ear tips. Frequency response is listed at 8Hz to 22kHz.

They’re currently available in five colors for a $19.99 suggested retail.

As part of the licensing deal, Pioneer will be participating at select Ironman Village events, and the companies are currently exploring additional cross-promotional opportunities.