On the eve of Super Bowl LII Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve player performance by maximizing the benefits of a great night of sleep.
Sleep Number will give every active NFL player a Sleep Number 360 smart bed with SleepIQ technology and work with teams and trainers to integrate “sleep insights” into player performance regimens.
“Our partnership builds on the deep relationship we’ve established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance,” said Shelly Ibach, Sleep Number president/CEO. "We are thrilled to be entering a long-term partnership with a performance-based organization like the NFL.”
Added NFL Commissioner Roger Goodell: “We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep. We’re offering Sleep Number’s revolutionary technology to maximize the body’s most basic need for renewal – sleep – to improve the well-being of our players and coaches.”