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Music Sites Begin Adopting Hi-Res Music Logo

High-resolution music-download sites have begun adopting a logo unveiled by the Recording Industry Association of America (RIAA) to designate recordings that meet the high-resolution music definition developed last year by multiple industry groups.

The Hi-Res Music logo will help consumers identify the highest quality music downloads, RIAA said.

The high-res music retailers that have adopted the logo are Acoustic Sounds Super HiRez, Blue Coast Music, HDtracks, IsoMike Recordings, ClassicsOnline HD*LL (operated by the Naxos Group of Companies), PonoMusic, and ProStudioMasters. They have begun integrating the logo into their websites and branding materials, RIAA said.

The Hi-Res Music logo, unveiled in June, was created at the request of Sony Music Entertainment, Universal Music Group and Warner Music Group to help consumers find high-resolution recordings available from digital music retailers in the U.S., Canada, and Europe for downloading or streaming. Under terms of a licensing agreement, the logo must be accompanied by the name and resolution of a song’s digital format.

The logo designates songs produced in lossless audio “capable of reproducing the full spectrum of sound from recordings which have been mastered from better than CD quality (48kHz/20-bit or higher) music sources that represent what the artists, producers and engineers originally intended.”

In addition to its use by digital music retailers, the Hi-Res MUSIC logo can be used by major and independent record labels on advertising and promotional materials.

The logo complements the Hi-Res Audio logo licensed by the Japan Audio Society for use on compatible consumer electronics devices.

Said RIAA CTO David Hughes, “Our ultimate goal is to ensure that music enthusiasts can more easily identify their highest quality preferences, and this is a key step in that process.”

Marc Sheforgen, COO of Acoustic Sounds Super HiRez, said that “having a visual signpost to alert someone to the opportunity for this enhanced experience should simplify consumer decision-making.” It provides “a means of visually shopping the highest end digital format,” he added.

The Hi-Res MUSIC logo is available to digital retailers and record labels. They should contact Cara Duckworth Weiblinger at [email protected] or Marc Finer at [email protected].