Los Angeles — Monster has teamed with Ultimate Fighting Championship’s Ronda Rousey as an extension of its partnership with UFC.
Monster’s Octagon headphones are the official headphone of the UFC, and Rousey, who is also an actress, is the organization’s first women’s bantamweight champ.
Said Monster founder Noel Lee: “Ronda represents the Monster brand in her approach to be the very best in what she does. From the first American woman to win a bronze medal in Judo in the Olympic Games, to her current undefeated record as the UFC women’s bantamweight champion, she truly embodies the essence of Monster.”
Rousey’s role in retail support for the partnership was still in the works.