LG Stakes Claim To Super Premium TV Market

Nano Cell Technology offers LED alternative to OLED line
Author:
Publish date:
Social count:
0
David VanderWaal, marketing head for LG Electronics USA, at CES

LG Electronics is about ready to release its 2017 Super UHD lineup of LED TVs to the U.S. and Korean markets.

The 2017 Super UHD lineup features Nano Cell technology, which presents content with approximately one nanometer-sized particles for more accurate color reproduction. The Nano Cell display absorbs stray light waves and filters out specific colors for what the company calls greater precision, rendering each color exactly as it was intended. For example, according to LG, the color red on conventional TVs can blend with other color wavelengths, such as yellow or orange, causing the color to fade and take on a yellowish tint. LG Nano Cell reduces instances of color fading, image instability and other color degradation issues.

LG Nano Cell displays also serves wider viewing angles with virtually no color difference between viewers seated directly in front of the screen and those watching at a 60 degree angle, LG said.

The company's two-pronged strategy will feature LG's Signature OLED TVs, first unveiled at CES last month, with the new line of Nano Cell models. Both will become available in the coming weeks.

Super UHD TVs feature Active HDR in the current available formats, including Dolby Vision, HDR10 and HLG. This versatility is compounded by the new HDR Effect feature, which processes standard definition content to improve brightness in specific areas and enhance contrast ratio, rendering more precise images.

 The new lines range from 77 inches to 65 inches. They feature LG WebOS 3.5, equipped with enhancements for easier control and faster access when using the latest iteration of the company's Magic Remote and new Magic Link features. Viewers can instantly access favorite services and 4K content, from suppliers such as Netflix and Amazon Prime Video, by pressing a hot key on the remote control.

Featured

Related Articles