LG Electronics plans to sell five times as many OLED TVs in the second half as it did in the first half by expanding its selection and stepping up its marketing campaigns, said Brian Kwon, EVP/CEO of LG’s Home Entertainment Company.
Speaking during an IFA 2015 roundtable, Kwon said marketing campaigns would include product tours and OLED displays at major world airports. The expanded product selection will include more OLED models supporting high dynamic range (HDR) Video, he noted.
Kwon also vowed that LG will improve its profitability in the monitor, digital signage and audio-video businesses with a digital signage lineup with “ultra-thin displays” and the “world's slimmest bezel- to-bezel design of less than 2mm. LG will also “aggressively push” its high-end monitor products, including 21:9 flat and curved monitors with 4K resolution, and LG will expand its Bluetooth audio selection by expanding its selection beyond the curved sound bar and portable speakers announced before IFA, he said.
In recent days, LG announced that flat and curved 4K Ultra HD OLED TVs in LG’s 2015 OLED lineup have joined select Samsung TVs in streaming Amazon’s HDR titles, which use the SMPTE 2084/2086 HDR standard.
Amazon Video is the first streaming service to deliver HDR titles to LG OLED 4K TVs, and it’s the first service offering HDR, which Amazon launched in June.
The compatible LG TVs are the just-announced EF9500 Flat OLED 4K TV series and the currently available EG9600 Curved OLED 4K TV series. The EF9500 series offers built-in HDR compatibility, and the EG9600 series just got a firmware update.
The TVs are the $6,999 65-inch and $5,499 55-inch flat OLED TVs in the EF9500 series and the $6,999 65-inch and $5,499 55-inch curved OLED TVs in the curved EG9600 series.
HDR produces greater contrast between light and dark images on the screen, enabling dark parts of a picture to display subtle details often invisible with non-HDR content and screens. Amazon has said. HDR also helps create a wider range of colors, the company said.