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Klipsch Steps Up Live-Music Promotion

Indianapolis — Speaker and headphone manufacturer Klipsch is expanding its commitment to live-music promotions by sponsoring the first in a planned series of independent artists.

Klipsch will be the title sponsor of Indianapolis-based band Bleedingkeys at key performances and appearances, the company announced. The band will also shoot a debut music video that will also serve as Klipsch’s primary video for an upcoming product release.

With the sponsorship, the audio brand marks “the beginning of what will become an official emerging artists program,” said Klipsch president/CEO Paul Jacobs.

The group has developed a fan base on the local Indianapolis music scene and is in the process of producing and recording its first full-length album, due for release in the fall. The band released its first CD, “Solo Crazy,” in September 2012.

Klipsch is no stranger to live-music promotion. It was title sponsor of the first-quarter 2014 Kings of Leon tour in North American. The deal marked the first time that Klipsch sponsored a musical group’s tour to promote the Klipsch brand of audio products.

In its other music-promotion efforts, the company sponsors numerous Live Nation Entertainment venues throughout the U.S. and Canada. Klipsch also serves as the concert series sponsor at select amphitheaters.

The company has also signed up leading sports figures as Klipsch brand ambassadors.