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Innovative Technology Aims High With Justin Power Lines

PORT WASHINGTON, N.Y. — Innovative Technology is shipping a broad line of Justin Power-brand portable power accessories for smartphones and tablets.

The line, according to CEO/owner Corey Lieblein, features Power Banks, compact Power Sticks, tablet and smartphone charging cases, and automotive and travel devices boasting “first-class elegant designs with grade-A batteries, rigorously tested at our worldclass testing facility, at affordable price points.”

The Justin line is anchored by 13 Justin Power Bank SKUs ranging from 3,000 mAh to 12,000 mAh. Higher-end models feature digital displays and dual ports, while the entry models include LED lights to indicate power left.

An entry-level line of compact Power Sticks is also available in cylindrical and rectangular 2,200 mAh versions, a 2,200 mAh travel kit with case and a 2,600 mAh cylinder with built-in connectors.

The company also offers charging cases for the latest iPhone and Galaxy models, as well as power cases, with or without keyboard, for iPad and iPad Mini models with 30-pin and Lightning connectors, and universal power cases for most USB-charging full-size and 7-inch tablets.

An automotive line includes four-port, three-port and single port 12-volt/USB adapters and a 12-volt Power Stick. A travel line includes an 800 mAh credit-card-style emergency charger, an 800 mAh keychain Power Stick and a 2,000 mAh Slim Power Bank.

Lieblein is aiming high with the Justin line. “It’s been just one year since we launched our first Justin Case, and the brand has taken off beyond my imagination. I want Justin to be a top-three player in the portable power market,” he told TWICE.

To that end, the company is looking ahead to International CES in January to unveil new lines into additional segments of the market, including offering ruggedized models for outdoor use, a line aimed at the juvenile market, family-pack bundles, home products such as USB power strips and wall outlets, and, when the standards battles settle, wireless charging.

Retail distribution thus far includes AAFES, Belk, Bonton, Burlington Coat Factory, Kohls, Ross, ShopKo, Staples Canada, Target, Target Canada and Tractor Supply. Lieblein said distribution in U.S. CE specialty chains and big-box retailers is currently in the company’s plan.

Justin Power products range in retail for $9.99 to $69.99.