LG and Technicolor have teamed up to demonstrate 2017 OLED TVs at IFA 2017 featuring Technicolor Expert Mode, which displays colors optimized by Technicolor’s “color scientists” behind Hollywood’s premium content.
Technicolor Expert Mode will be available in the picture setting menu to all of LG’s 2017 OLED TVs starting in October. LG is also working on adopting Technicolor Expert Mode for its 2017 SUPER UHD TVs.
“While doing color work on season two of the Netflix series ‘Sense8,’ LG’s OLED technology was crucial when collaborating with writer/director Lana Wachowski — who has offices on the other side of the country — and cinematographer John Toll, in Hollywood,” said Tony Dustin, senior colorist with Technicolor. “OLED technology’s true blacks, color saturation and depth ensured that all of us were looking at the same colors, even when we were not physically together. On top of that, we’re excited that LG OLED TVs are readily available on the market for consumers wishing to experience LG OLED TV picture quality, and this gives us confidence that the images we were working on will be accurately represented for audiences at home.”
Also at IFA, LG will demonstrate the 4K HDR video game rendering capabilities of its OLED TVs expanded color performance in combination with Microsoft’s Xbox One S and Turn 10’s Forza Horizon 3. According to the company, serious gamers will benefit from an input lag time of no more than 21.3ms, ensuring that the transition from controller to screen time is almost instantaneous.
All 2017 LG OLED and Super Ultra HD TVs feature Active HDR, which delivers brighter highlights and greater shadow details when displaying HDR content, LG said. Active HDR allows LG TVs to process the picture scene by scene, generating dynamic data from each scene in the video, which is then used to optimize the rendered picture on a scene-by-scene basis. In addition, 2017 LG OLED TVs and Super Ultra HD TVs support multiple HDR formats, including Dolby Vision, HDR10 and HLG (Hybrid Log Gamma) broadcast technology, with all 2017 LG UHD TV models supporting the HLG format. Additionally, LG plans to support Advanced HDR by Technicolor in the future.
LG will also demonstrate for the first time enhanced Alexa voice control functions in an LG TV connected to an Amazon Echo speaker. With Amazon Alexa compatibility for the company’s WebOS TVs, visitors at IFA will be able to issue voice commands to an Echo speaker to control TV functions such as channel selection, volume, directional controls, content search and smart-TV app launch.