GoPro will acquire two mobile video-editing apps that it contends will make it easier to edit GoPro videos on a mobile device.
The company previously announced plans for March availability of GoPro for Desktop video-editing software, which it promises will simplify video editing on a computer and sharing directly to Facebook, YouTube, and other social media platforms.
The developments are part of the company’s efforts to make it easier for a broader base of consumers to use its action cams. “In 2016, we are committed to delivering a breakthrough — the breakthrough experience we have all been waiting for, a seamless offload, access, and edit solution” across mobile and desktop platforms, CEO and founder Nicholas Woodman said earlier this year.
The new software strategy comes after GoPro reported a 31 percent drop in revenue to $436.6 million in the fourth quarter. The company has projected a 2016 revenue drop from 2015’s $1.6 billion to anywhere from $1.35 billion to $1.5 billion.
The company also plans to trim its camera selection to four models from the current six.
“Merging Replay and Splice into GoPro’s mobile strategy accelerates GoPro’s ability to deliver ultra-convenient, yet powerful, mobile-editing solutions to GoPro customers and billions of smartphone users,” GoPro said.
Replay, developed by Paris-based Stupeflix, lets users quickly select video clips and photos and automatically combine them into a single video with transition effects, graphics, and synchronized music, the company said. Splice, developed by Vemory of Austin, Texas, lets users manually create custom edits using features found on desktop-editing applications “but with the speed and efficiency of a mobile-app interface,” GoPro said.
“Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile-editing experience,” said Woodman.
Both apps are available on iOS, and Android versions are planned for later this year.
The acquired companies will maintain operations in their current locations.