GoPro To Capture Replay & Splice

Action-cam company wants to make editing easier on mobile devices to broaden base
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Action-cam company wants to make editing easier on mobile devices to broaden base
GoPro’s $399 Hero4 Silver action camera with integrated color touchscreen

GoPro will acquire two mobile video-editing apps that it contends will make it easier to edit GoPro videos on a mobile device.

The company previously announced plans for March availability of GoPro for Desktop video-editing software, which it promises will simplify video editing on a computer and sharing directly to Facebook, YouTube, and other social media platforms.

The developments are part of the company’s efforts to make it easier for a broader base of consumers to use its action cams. “In 2016, we are committed to delivering a breakthrough -- the breakthrough experience we have all been waiting for, a seamless offload, access, and edit solution” across mobile and desktop platforms, CEO and founder Nicholas Woodman said earlier this year.

The new software strategy comes after GoPro reported a 31 percent drop in revenue to $436.6 million in the fourth quarter. The company has projected a 2016 revenue drop from 2015’s $1.6 billion to anywhere from $1.35 billion to $1.5 billion.

The company also plans to trim its camera selection to four models from the current six.

In the latest software developments, GoPro reached an agreement to buy the Replay and Splice mobile video-editing apps.

“Merging Replay and Splice into GoPro's mobile strategy accelerates GoPro's ability to deliver ultra-convenient, yet powerful, mobile-editing solutions to GoPro customers and billions of smartphone users,” GoPro said.

Replay, developed by Paris-based Stupeflix, lets users quickly select video clips and photos and automatically combine them into a single video with transition effects, graphics, and synchronized music, the company said.  Splice, developed by Vemory of Austin, Texas, lets users manually create custom edits using features found on desktop-editing applications “but with the speed and efficiency of a mobile-app interface,” GoPro said.

"Splice, Replay and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile-editing experience," said Woodman.

Both apps are available on iOS, and Android versions are planned for later this year.

The acquired companies will maintain operations in their current locations.

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