Fujifilm Unveils Four Point-And-Shoot Digicams

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VALHALLA, N.Y. — Fujifilm North America continued its focus on EXR CCD sensor technology as it introduced four digital point-and-shoot cameras for the fall selling season.

The emphasis this time out was on stylish bodies, high-speed low-light shooting, long zoom lenses and attractive price points.

Among the highlights was the new flagship F-series model F300EXR (shipping in September at a $330 suggested retail). Targeting step-up photographers, the camera features a 12- megapixel EXR Super CCD image sensor, Fujinon 15x optical zoom, ultra- compact 23mm thin chassis, and a 3-inch (460,000-pixel) high-contrast LCD screen.

The sensor-technology advancement was said to enable the “world’s first consumer camera to support phase detection auto focusing” in addition to contrast AF in a powerful hybrid system. Auto Focus speed is listed at up to 0.158 seconds, even at full 15x zoom extension.

A Pro Focus mode captures several images in sequence and combines them to create a crisp shot of the subject against a defocused background and foreground.

An intelligent image stabilization system uses a gyroscope to keep the sensor properly balanced to reduce image blurring, and also works while recording 720p HD video.

The new Z800EXR (available at the end of August at a $230 suggested retail) is an ultra-slim camera with phase detection included in the 12-megapixel EXR Super CCD sensor, a 3.5-inch (16:9 widescreen) LCD high-resolution touchscreen, 720p HD video recording and a 5x optical zoom with enhanced low-light performance.

The camera will ship in a choice of matte black, red, pink or gold colors.

Features include 360-degree motion panorama shooting, and easy uploading to Facebook and YouTube with the included Fine Pix Studio software.

The S-series S2800HD (shipping at the beginning of September in a $260 suggested retail) is a digital point-and-shoot with a d-SLR-styled one-piece body. It includes a 14-megapixel 1/2.3-inch CCD, an 18x Fujinon zoom lens with a 28mm to 504mm equivalent range, 720p HD video capture, 3-inch LCD screen, electronic viewfinder, dual image stabilization system and zoom bracketing mode.

The JX280 (shipping in August at $150) features a 14-megapixel sensor and button controls, 720p video recording and a telescoping 28-140mm-equivalent zoom lens.


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