Dual's Axxera Brand Makes Connections



Dual is coming to CES with its first line of car audio products targeted exclusively to independent retailers and 12- volt specialists.

At International CES, the company is showing two Axxera-branded speakers and five CD receivers priced from a suggested $129 to $249, all with connectivity to a variety of music sources. All head units feature at least one iPod/USB input, an SDHC memory card slot and 3.5mm aux in. Three units with dual iPod/USB inputs start at $179, and stereo Bluetooth with Bluetooth’s AVRCP (audio video remote control profile) appears in four units starting at $159. AVCRP combined with Bluetooth stereo (A2DP) enables head units to control select functions of music apps running on Bluetooth-connected smartphones, including Internet radio apps.

The first products will ship early this year. A broader line at prices above $249 will be introduced later in 2011 “and will include other categories, such as multimedia units with advanced technologies, to complement the salesmanship and professional installation offered by 12-volt specialists and smaller independent retailers,” said marketing director Joanna Lukins.

Of the five heads on display, the top two are the XDMA7800 single-DIN CD receiver and the X2DMA500 double-DIN CD receiver at expected suggested retails of $229 and $249, respectively. The other three models are single-DIN models ranging in price from $129 to $179. Head units at price points above $249 are due later this year.

The top two heads feature full graphic displays and RGB custom colors, enabling custom color selection for front-panel buttons and LCD. Both are HD Radio-ready, and they feature iTunes tagging. Both also play back MP3, WMA and AAC music files stored on a USB drive or SD memory card, and both support the Bluetooth PBAP profile. The single-DIN unit features fold-down faceplate; the double-DIN model’s faceplate is fixed.


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