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Dual’s Axxera Brand Makes Connections


Dual is coming to CES with
its first line of car audio products targeted
exclusively to independent retailers and 12-
volt specialists.

At International CES, the company is
showing two Axxera-branded speakers
and five CD receivers priced from a suggested
$129 to $249, all with connectivity
to a variety of music sources. All head
units feature at least one iPod/USB input,
an SDHC memory card slot and 3.5mm aux
in. Three units with dual iPod/USB inputs
start at $179, and stereo Bluetooth with
Bluetooth’s AVRCP (audio video remote
control profile) appears in four units starting
at $159. AVCRP combined with Bluetooth
stereo (A2DP) enables head units to control
select functions of music apps running on
Bluetooth-connected smartphones, including
Internet radio apps.

The first products will ship early this year.
A broader line at prices above $249 will be introduced later in 2011 “and will include
other categories, such as multimedia units
with advanced technologies, to complement
the salesmanship and professional installation
offered by 12-volt specialists and
smaller independent retailers,” said marketing
director Joanna Lukins.

Of the five heads on display, the top two
are the XDMA7800 single-DIN CD receiver
and the X2DMA500 double-DIN CD receiver
at expected suggested retails of $229
and $249, respectively. The other three
models are single-DIN models ranging in
price from $129 to $179. Head units at price
points above $249 are due later this year.

The top two heads feature full graphic
displays and RGB custom colors, enabling
custom color selection for front-panel buttons
and LCD. Both are HD Radio-ready,
and they feature iTunes tagging. Both also
play back MP3, WMA and AAC music files
stored on a USB drive or SD memory card,
and both support the Bluetooth PBAP profile.
The single-DIN unit features fold-down
faceplate; the double-DIN model’s faceplate
is fixed.