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Connected-TV Users Connected To Apps

PORT WASHINGTON, N.Y. — A recent survey from The NPD Group found video apps are indispensable for most connected-TV users.

According to NPD’s “Connected Intelligence: Connected TV User Experience Report,” 75 percent of connected-TV app users said video apps are extremely or very important.

Netflix ranks on the top of the list of video and TV-everywhere network apps cited as important to connected-TV users.

“The importance of having core video aggregation apps, such as Netflix and YouTube, has a lot to do with the convenience that allows consumers to easily access a multitude of programming options in one place,” stated John Buffone, Connected Intelligence executive director. “The next wave of TV app users, however, is looking for a different experience than earlier adopters and is placing greater emphasis on TV-everywhere apps from their favorite networks.”

While it’s important for consumers to have the ability to access a diverse set of apps on their TVs, finding new channels in the app ecosystem is almost equally important.

Among current and prospective connected-TV app users, 48 percent said being able to find new apps impacts the device they prefer to use for apps on their TV.