Beats by Dr. Dre has released a star-studded video promo touting the benefits of wireless audio, titled “Got No Strings.”
Set to “I’ve Got No Strings” from “Pinocchio,” the video shows a host of stars dancing, twirling and exercising — all while unencumbered by their headphone cables. It also serves to highlight its newest headphones, the Beats X, Powerbeats 3 Wireless and Solo3 Wireless.
Celebrities shown include Pharrell Williams, Michael Phelps and Steve Buscemi, among many others.
The video comes as Beats’ parent company Apple nudges consumers away from wired audio with its new 3.5mm-less iPhone 7. According to The NPD Group, Beats was the No. 1 selling Bluetooth brand in the first half of this year, NPD said, noting that it, along with No. 2 seller LG, captured 65 percent of dollar sales.
