Following the success of the KEF in-car audio system for Lotus, the two British brands have teamed up again to introduce a collection of KEF x Lotus products for the home. The first installment is the LS60 Wireless Lotus Edition, a floor-standing system designed to “push the boundaries of technological innovation”.
With an ultra-slim and contemporary design combined with a sleek finish, the LS60 Wireless Lotus Edition fits into a wide range of living spaces.
“At KEF we have always been in pursuit of audio perfection and have a passion for sharing the magic of great sound, and we believe that for our customers it isn’t only about producing the perfect sound it is also about the lifestyle and experience that goes with it,’ says Grace Lo, President and Head of Global Marketing at KEF.
“With this in mind, we are continually innovating and making breakthroughs in design to produce first-class products which deliver the very best experiences – a vision and philosophy which KEF and Lotus both share. Together, we have been working closely to deepen our partnership, which has previously seen two British iconic brands collaborate to create an extraordinary in-car audio experience for Lotus users, and now will be extended from cars into homes with a series of co-branded KEF x Lotus home audio products, starting with the LS60 Wireless Lotus Edition – a new milestone in our enduring partnership.”
Launched as part of KEF’s 60th anniversary year, the manufacturer states that the LS60 Wireless is the world’s first Single Apparent Source wireless system – supported by a specially designed 12th Generation Uni-Q driver array, Metamaterial Absorption Technology (MAT), Uni-Core bass drivers and more.
This exclusive configuration is designed to provide a purer and more impactful sound and low distortion, while maximizing bass performance in a single unit.
KEF’s key technologies are complemented by the W2 wireless platform and a wide range of wired inputs. Out-of-the-box wireless compatibility and the KEF Connect app allow listeners to stream music and podcasts instantly, while the various connection options allow quick connection directly to a turntable, games console or TV.
The LS60 Wireless Lotus Edition and future collaborative designs for the home will be available from both uk.kef.com and the new Lotus global flagship Brand Centre on London’s Piccadilly.
The LS60 Wireless Lotus Edition is available now for $7999,99.
See also: Talking Points: Active Vs Passive Speakers: What’s The Difference? Which Is Better?
