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Shure’s New SM7 Mic Features Built-In Active Preamp

Streamlines setup necessary to achieve professional-grade recordings at a more effective price

(image credit: Shure)

Shure has launched a new member of its iconic SM7 family, the new SM7dB XLR dynamic vocal microphone, featuring a built-in active preamp for a simplified audio workflow that removes the need for inline amplification.

“Over the last 50 years, the SM7 microphone family has been adopted by the world’s best recording and broadcast studios, entertainers, artists, and creators,” said Eduardo Valdes, Associate Vice President of Global Marketing & Product Management at Shure. “The SM7dB removes the need to buy an additional preamp, making it even easier to achieve the remarkable Shure sound that has come to define the last five decades of audio.”

Ideal for users of all experience levels and designed for podcasters, streamers, and vocalists, the SM7dB provides creators and audio engineers with the exact rugged construction and legendary audio quality of the SM7B, with the addition of a custom-designed built-in preamp with technology licensed from Cloud, tuned by Shure engineers specifically for the SM7dB. Additionally, the SM7dB’s wide-range frequency response is perfectly suited to pristinely capture singing, spoken word, and podcasting, as well as loud sound sources, including drums, loud vocals, and amplifiers.

The integrated preamp provides a supplementary +18 or +28 decibels (dB) of clean gain, eliminating the need for a separate preamp, and freeing users from the hiss and noise introduced by many audio interfaces when their preamps are driven to the levels necessary to provide enough gain for the SM7B. The preamp also eliminates the need to purchase a secondary inline preamp, streamlining the setup necessary to achieve professional-grade recordings at a more effective price.

(image credit: Shure)

This additional gain brings the microphone’s sensitivity up to a level optimized for typical audio interfaces. This guarantees users enough gain on hand for their audio to be heard with maximum clarity in a recording, on a broadcast, or while streaming, regardless of their audio interface. For situations not requiring additional gain, users can simply set the integrated preamp to “bypass” to revert to the original SM7B performance.

With a dynamic cardioid polar pattern, the SM7dB is designed to reject off-axis audio, making certain your voice is heard clearly, without distractions. The microphone’s air suspension shock isolation technology and pop filter eliminate unwanted noises and breathiness, while advanced electromagnetic shielding defeats hum from computer monitors and other audio equipment.

The SM7dB is available today in a sleek, black-on-black finish at Shure.com and at select retailers starting at USD $499.

About Shure
Shure has been making people sound extraordinary for nearly a century. Founded in 1925, the Company is a leading global manufacturer of audio equipment known for quality, performance, and durability. We make microphones, wireless microphone systems, in-ear monitors, earphones and headphones, conferencing systems, and more. For critical listening, or high-stakes moments on stage, in the studio, and from the meeting room, you can always rely on Shure.

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