Sam Matheny, CTO for the National Association of Broadcasters (NAB), sounded genuinely excited when he and representatives from the Consumer Technology Association (CTA) and Advanced Television Systems Committee (ATSC) unveiled the ATSC 3.0 Consumer Experience at the NAB Show.
“This is a great day,” he said. “It builds off all the work … of the last several years.”
See the full story on TWICE sister publication Broadcasting & Cable.
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