Whirlpool has selected Assurant to market, administer and underwrite its extended-service plans in the United States and Canada.

Kevin Roney, Whirlpool's financial planning and analysis director, said the new relationship enables the world's largest majap maker to consolidate its extended-service contract program with a single partner.

"Previously we were managing several vendors," Roney said. "By choosing Assurant, we are able to select one partner to meet both our short-term and anticipated long-term needs for growth. Assurant offered us an innovative solution backed by a stable financial position and excellent reputation in the appliance industry."

Keith Meier, extended-service senior VP and general manager for Assurant's Assurant Solutions unit, said, "Whirlpool has long been recognized as one of world's premiere companies in the home appliance business ... We are very pleased to have this opportunity to serve its customers and represent such a prestigious company and its leading consumer brands."