Skullcandy has announced that is expanding its reach in the surf, snowboard, and skateboarding world with the addition of Tony Hawk as its newest brand ambassador. Hawk joins fellow skateboarders Andrew Reynolds, Nora Vasconcellos, and Louie Lopez on the Skullcandy team.
A legendary skateboarder and cultural icon, Tony Hawk’s accomplishments on and off his skateboard have helped to make him one of the most recognizable figures in skateboarding and pop culture. He has pioneered the creation of more than 80 tricks in vert skateboarding, including the legendary 900. His Tony Hawk’s Pro Skater video game series, first launched in 1999, has exposed countless people to skateboarding, creating a new path for fans to participate in Skate. His charitable foundation, The Skatepark Project (formerly the Tony Hawk Foundation), has awarded over $13 million in grants to over 660 skatepark projects throughout the United States. From revolutionizing vert skating to shaping generations through his video games, nonprofit work, and popular podcast “Hawk vs Wolf,” Tony continues to push boundaries and inspire progression on and off the board.
“Welcoming Tony to the Skullcandy family is the latest example of how we’re strengthening our authentic connection to skateboarding and adjacent cultures,” said Justin Regan, VP of Brand at Skullcandy. “Tony represents everything Skullcandy stands for—fearless expression, lasting impact, and love for the lifestyle. He’s not just a pro skater—he’s a movement. And that movement has always had a soundtrack.”
Hawk’s passion for music has been a lifelong thread in his story—whether it’s the punk tracks that fueled early contest runs or the playlists he curates today. A longtime fan and customer of Skullcandy, Tony has been purchasing headphones and earbuds for himself and his family for over two decades.
“I’ve always appreciated Skullcandy’s commitment to the skate community, music, and doing things their own way,” said Hawk. “I’ve used their products for years and am excited to officially partner with a brand that aligns with my culture and values.”
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