8K Demos Paint a Pretty Picture of TV's Future - Twice

8K Demos Paint a Pretty Picture of TV's Future

But will mass market acceptance follow the wow factor of recent demos?
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New York - I have seen the future of television, and it looks incredibly sharp. As always, though, the next leap in pure technology will be balanced against the needs and limitations of the commercial marketplace.

I speak of 8K, or specifically NHK’s Super Hi-Vision system. The company has been conducting broadcast demos in the U.S. lately, following a widely tracked experiment in 2014 with World Cup matches being beamed to sites in Japan and Brazil. NHK is aiming to start test satellite broadcasts in 2016, full satellite broadcasts in 2018 and further accelerate the promo push in 202 when Tokyo hosts the Summer Olympics.

Two 8K demos in recent weeks, one in June during the Women’s World Cup and the other at Yankee Stadium on July 17, left me convinced of the aesthetic potential but dubious of some of the practicalities.

Read more at our sister brand TV Technology.

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