800.com Ranked Top CE-Specific E-tail Site In Fortune Study

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Pure play e-tailer 800.com was ranked the top CE-specific e-commerce site by Fortune magazine for its holiday season performance.

The cyber store, which last month won TWICE's first Excellence in E-tailing Award, came in 15th place on Fortune's list of 49 leading e-tail sites, and was the sole CE specialty store represented. Only four other CE sellers appeared on the list, including online department store Amazon.com, which placed fifth. Receiving "below par" rankings were discount e-tailer Buy.com, which placed 44th; CompUSA's Cozone.com site, which placed 47th; and Wal-Mart.com, which came in last. (Wal-Mart upgraded its site in January.) The number-one ranked site was eToys.

The research was conducted for Fortune by Columbus, Ohio-based Resource Marketing, which "stress-tested" each site during the recent holiday selling season on more than 80 separate measures, including navigation, presentation, service and shipping.

Separately, 800.com was named an authorized dealer by DirecTV. The e-tailer was similarly recognized by Sony earlier this month.

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