Innovative Consumer Cleaning Products Start-Up WHOOSH! Receives $1.5-Million in Financing From the Bank of Montreal

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TORONTO, CANADA — The Toronto-based next-generation consumer cleaning products start-up WHOOSH! ( today announced that it has received more than $1.5-million in financing from the Bank of Montreal to support its growth. According to WHOOSH! President & CEO Jason Greenspan, the financing is in the form of an operating and term credit facility supported by additional banking services. 

“WHOOSH! has more than tripled in size since it was founded three years ago,” Greenspan said today. “Thanks to our efforts, the issue of Tech Hygiene has become a major focus of consumers and retailers alike, who now recognize the importance of keeping mobile device screens clean.  In the process, we have succeeded in making WHOOSH! the leading Tech Hygiene brand.  The financing and support provided by the Bank of Montreal is going to strengthen and expand our ability to grow the brand and deliver more products to more customers than ever before.  We appreciate this vote of confidence from our banking partner.”

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WHOOSH! Screen Shine solutions are now available at over 5,000 stores globally including Office Depot/Office Max, Staples Canada, Telus and Walmart stores.

According to Rob McLean, Vice President of the Bank of Montreal, WHOOSH! represents the kind of innovative, forward-looking company that the bank seeks to partner with.  “WHOOSH! is pioneering the commercial market development of a very exciting and new product category.  The company is poised to become the next great consumer products brand. We are proud to be partnered with this dynamic and growing company.”

WHOOSH! Screen Shine made its debut at CES 2014 where it became the only screen and device cleaner to be awarded two coveted CES Innovations Design & Engineering Awards. WHOOSH! is also a Family Choice Award winner, one of the most coveted, family-friendly consumer award programs in the nation, recognizing the finest products and services that enrich the lifestyles of children and families.


WHOOSH!® is defining the next generation of clean. Leveraging the latest advancements in formula development, WHOOSH! creates innovative, powerful & safer products that provide clean solutions for life’s dirty moments.  The company’s focus on Tech Hygiene is revolutionizing how consumers keep their digital screens, devices and gadgets clean, polished and protected. WHOOSH! Screen Shine is a two-time CES Innovations Design and Engineering Awards Honoree.  Today, WHOOSH! can be found in over 5,000 retail locations across North America and Europe including at Amazon, Walmart, Canadian Tire and Staples Canada. Founded in 2011, WHOOSH! is privately owned and headquartered in Toronto, Canada. For more information, visit Shine On! 


Bob Griffin

Griffin Integrated Communications

(212) 481-3456 x16

Twitter: @Griffin_Comm


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