Walmart's Secret In-Store Weapon

"Wal-Mart is employing Santa, unleashing new mobile features, and going all out with holiday cheer, all to get people into stores as early and often as possible this season. Wal-Mart launched the retail holiday season, 2015 edition, Nov. 1, with most of its efforts, even its most impressive digital features, apparently geared to get people into its stores."
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In its battle for holiday market share, Walmart is employing the one thing (person?) Amazon can't: Santa Claus. The world's largest retailer is planning to deploy St. Nick to some 3,600 superstores in December, to help drive family foot traffic.

"Wal-Mart is employing Santa, unleashing new mobile features, and going all out with holiday cheer, all to get people into stores as early and often as possible this season. Wal-Mart launched the retail holiday season, 2015 edition, Nov. 1, with most of its efforts, even its most impressive digital features, apparently geared to get people into its stores."

Read More at RetailDive.com

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