PC makers are eager for consumers to jump-start a much-needed refresh cycle. One reason the PC market is declining is that consumers are satisfied with the capabilities of their smartphones and tablets, and put off by the decreased portability of computers.
"Microsoft and its top Windows PC partners, including Intel, Dell, HP, and Lenovo, have officially unveiled the "PC Does What?" ad campaign, first reported yesterday. This marks the first time Microsoft and Intel have rallied PC manufacturers together for a single ad campaign."