XM, Google Sign Ad Pact

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WASHINGTON—XM Satellite Radio said it has reached an agreement with Google to make available Google advertising on XM’s non-music channels.

Google advertisers will have a simple automated way to reach more than 7 million XM subscribers and XM will have access to Google’s large and small advertisers, XM said. Google will offer the advertising through its dMarc media network.

The dMarc platform, acquired by Google in January, simplifies the sales process, scheduling, delivery and reporting of radio advertising so that advertisers can more efficiently purchase and track their campaigns on terrestrial radio, and now on XM.

For XM, Google’s technology automatically schedules and inserts advertising on XM’s non-music channels.


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