Walmart Stepping Up Apple Promotion


Bentonville, Ark. - Walmart added Apple's iPods, iPads and iPhones to its layaway program for the holidays and began discounting the price of the new 16GB Verizon iPhone 4S to $188 from a suggested $199.

Walmart said its 4S price is $10 less than that of other major retailers.

Also for the holidays, Walmart is setting up special in-store displays to showcase Apple devices and let consumers try out the products. Trained staff members will be available on pre-specified days to demo the products and answer questions, the company added.

The chain launched the Verizon iPhone 4S 16G at select stores on Oct. 14 but hasn't made it available yet through its online store, a spokesperson told TWICE. Walmart operates more than 4,300 stores and clubs in the U.S

Under the layaway program, consumers make a 10 percent down payment and return by Dec. 16 to pay off the balance.


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