Bentonville, Ark. – Walmart has revealed its Black Friday plans which, like last year, include a phased rollout of post-Thanksgiving promotions.
CE will be the focus of its own special one-hour sale, which will commence at 10 p.m. on Thanksgiving evening.
But unlike past Black Fridays, which garnered notoriety when customers and staff were injured and even killed by deal-seeking throngs, Walmart is guaranteeing availability of select CE doorbusters to customers who are on in-store queues during the electronics sales event.
The short list of guaranteed items includes:
- a 16GB Apple iPad2 16GB with Wi-Fi for $399 plus a $75 Walmart gift card;
- an Emerson 32-inch 720p LCD TV for $148; and
- an LG Blu-ray Disc player for $38.
“We know it’s frustrating for customers to shop on Black Friday and not get the items they want,” said Duncan Mac Naughton, chief merchandising and marketing officer at Walmart U.S. “This year, for the first time ever, customers that shop during Walmart’s one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price.”
The two other general merchandise sale periods will begin at 8 p.m. on Thanksgiving Day, and 5 a.m. on Friday, Nov. 23.
Following Best Buy’s lead yesterday, Walmart today released its Black Friday circular on Walmart.com, as well as on its Facebook wall and mobile app.
Other CE doorbusters include:
- a Sharp 70-inch 1080p 120Hz HDTV for $1,798;
- an Xbox 360 4GB and SkyLanders bundle for $149;
- a Wii console for $89;
- more than 100 video games priced at $10, $15 or $25 each;
- hundreds of DVD and Blu-ray movies ranging from $1.96 to $9.96 each;
- a Vizio 60-inch 720p LED Smart TV with built in Wi-Fi for $688;
- a Samsung 43-inch 720p 600Hz plasma HDTV for $378;
- an HP 15.6-inch laptop with 4GB and 320GB hard drive for $279; and
- a Nikon D3000 digital camera with lens kit for $449.
In addition, a two-day online-only sale on Walmart.com beginning early on Thanksgiving Day and extending through Black Friday will include:
- a Samsung 50-inch LED 1080p 60Hz HDTV for $698;
- a 4GB Ematic 7-inch tablet with Android 4.0 and 1GHz processor for $49; and
- a DSi XL “ultimate bundle” for $129
Customer can also receive special online-only sales alerts by signing up for email at Walmart.com, “liking” its Facebook wall or downloading the Walmart mobile app.